WHAT IS A PROOF POINT?
A proof point is a claim, a short statement that gives unquestionable evidence of quality, uniqueness or importance.
They can be developed at a brand or product level, depending on the specification of your business and your product offer. They serve as guidances for communication & advertising, sales speaches, trade marketing, product descriptions, personnel trainings and many others. Using proof points ensures your messaging is accurate, convincing and stands out of the crowd.
SUSTAINABILITY THROUGH THE LENSES OF MARKETING
By no doubt in the coming years sustainability will become an integral part of marketing and communications and you will not be able
to omit it in your business' strategy. In my professional life I have experienced numerous situations when sustainability initiatives and achievements of a company were compromised and hidden behind brand advertising and promotional campaigns, as those were supposed to bring immediate financial profits. However, with time we learn that sustainability can perfectly complement marketing, adding transparency and trustworthiness.
My mission is to lead companies during this transition, making it effective, true, and as smooth as possible. Have a look which services might be the most needed in your organisation, click each one to discover more, and share your thoughts with me.
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